Open strong.
The Launch Build gives a new service business the foundations most owners bolt on later, after the leaks have already cost them: positioning that names the right customer, a website built to convert from day one, starter booking and follow-up systems, and real content so you never launch on stock photos.
For businesses launching soon or open less than a year. If your email app doesn't open, write to Lauren@foragedmarketing.com.
Most businesses launch with a logo and a prayer.
Then they spend their first two years paying to fix what was cheaper to prevent: a website that describes instead of converts, inquiries that go to a personal cell and die there, no follow-up, no reviews, no content except what got posted in a panic. I know because established businesses pay me real money to undo exactly that.
The Launch Build is the same thinking, applied before day one. You open with the system already in place, sized for a business that's just getting started.
What gets built
Scoped to what you're starting with. Some launches need everything below, some already have pieces worth keeping.
Positioning and messaging
Who you're for, what they need to hear, and the words that go on everything. The piece most launches skip, and the reason most launch marketing falls flat.
A website built to convert
Not a brochure. Every page has one clear next step, built for the customer you actually want, ready for local search from the start.
Starter systems
Booking or quote flow, a simple CRM so every inquiry has a home, and basic follow-up automation. The starter version of the system my established clients pay to have retrofitted.
Launch content
A Content Day folded in: 10 edited short-form videos and 20 edited photos, so you open looking established instead of brand new.
Profiles that work from day one
Google Business Profile and social profiles set up properly, with the messaging and photos already made for them.
What it costs
Every Launch Build is scoped to what you're starting with and what's worth keeping, and you get a fixed quote before anything begins, and the same promise my install clients get: everything ships complete, documented, and working by the date we agree, or I keep working at no charge until it does.
And here's the part that matters later: businesses that launch on these foundations grow into the Growth System Install naturally. You'll already have the bones. Most of my established clients are paying more to retrofit what you'll have from day one.
Who this is for
You're building toward day one
- Launching a service business soon, or open less than a year
- You want it done right once, not patched later
- You have a real budget for the foundation, not just the logo
You're already established
- Getting inquiries already? Start with the Growth Gap Intensive
- Established and leaking customers? See the Growth System Install
- Just need content? Content Day stands alone
Not sure which you are? The quiz adapts to new businesses and sorts it out in under three minutes.
Launch once. Launch right.
Tell me what you're building and when you plan to be live. I'll tell you honestly what you need now and what can wait.